Who needs an editor?

Who needs an editor?

In many ways the usefulness of an editor is fairly obvious.

Who picks up the spelling mistakes and corrects the grammar?
Who proof reads the final copy to ensure that it says exactly what it is supposed to say?

An editor. Precisely.

But an editor's work extends far beyond these fairly mundane tasks.

What more do editors do?

Editors work on a number of levels.

An editor will look at the whole of your information with an eye and a feel for how coherent and consistent it is.

Coherence means:

• Does it hang together?
• Does it make sense?
• Does it flow in a logical order?

Consistency means:

• Does the information stay on track?
• Could it be presented in a better order so as to make more sense to the reader?
• Does it cover all the relevant bases?
• Are the key concepts followed up?
• Are the details adequately explained?
, Are all the loose ends tied up?

An editor will experiment to see if there is a better way to express the information,

• Can it be put more clearly and succinctly?
• With greater punch and impact?
• How could the information on the page be made more interesting and compelling to the reader?
• Are images needed to convey the full meaning of the words?

Copy writing and editing can be seen as two sides of the same coin. Copy writing is about writing the words and editing is about refining the way they are presented so to the message more compelling for the reader.

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